10 Examples of Tremendous Business Leadership
Feb
25
Written by:
Thursday, February 25, 2010
6. IBM Encourages Blogging
At a time when the idea of "business blogging" was brand new (and usually feared), IBM encouraged their 320,000 employees to start company blogs. IBM leadership drafted a corporate blogging policy that encouraged employees to be themselves, speak in first person, and respect their coworkers.
The result? A marketing bonanza for IBM. Their company blogs are some of the most trusted technology blogs and generate tons of pageviews and links back to IBM. Instead of fearing the new technology, IBM embraced it, making their customers and employees very happy.
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